When was the last time you wrote a thank-you note to a prospect that you had a meeting with? Whether it was face to face or over the phone, a thank you note should go out.   It should be very brief, like this:

[name],

Thanks for taking the time to speak with me today.  I appreciated learning more about your situation and will be in touch with the materials we discussed.

Regards,

[signature/ web links, etc.]

The approach helps put you in a stronger position because it shows you understand the common courtesies of business by increasing the chances of your prospect remembering you. 

Why bother?, you ask.  Well, let me ask you this question: What do you think happens in the prospects mind after you hang up the phone or leave their office? Do you really think they keep thinking about you and your company.

In this overloaded information world, the answer is of course ‘no’.

Even more importantly, I suggest that you send another follow up letter AFTER sending out the above message to outline the conversation which took place, the value they said they could gain from a partnership with you and next steps. 

Make this investment in treating your prospects feel like professionals - it’s just good business.

~Brooks